Build an Engaging and Rewarding Social Media Practice

Vera Polyakova, Senior Manager, Client Strategy, ThinkVera, Land O Lakes, FL,USA

Keywords: Social Media, Personal Brand, Networking

Industry: All

Level: Intermediate


At it’s core, social media allows individuals to connect and share knowledge beyond borders and time zones. Fostering global collaboration and real-time sharing, social media is growing as a pillar of social community and sharing. Most widely, social media in the professional realm has been used solely in the context of networking and building a personal brand. You may have already built a social media foundation by completing the first steps of creating your profile on LinkedIn, Facebook, and/or Twitter. But each social network offers a lot of digestible content and once on the platform it may become overwhelming and disengaging. Rather than mindlessly consuming information, in this session you will learn how you can build your social media practice around specific needs for a more rewarding and engaging experience. We’ll go over the differences of each network, where and how to best get involved based on your goals/objectives/targets. You will learn how professionals use these networks to connect and have meaningful conversations, as a source of knowledge and inspiration, and collect feedback on a massive scale. We’ll identify ways of how to proactively engage on Twitter during events, conferences, and on a daily basis. As well as how to make valuable networking connections and leverage the Twitter platform to find new opportunities. On the other hand, Facebook has grown up from a friends and family tool, to a professional sharing tool. We will cover Facebook’s newest features, and how execs, managers and business gurus are using Live Video. Lastly, we will touch upon best practices for using LinkedIn’s newest publishing feature, Pulse. Each platform has it’s own different opportunities for discovery and professional networking, the key to unlocking it all is focusing on what you want to achieve. Make social media work for you. Whether you’re looking to build a personal audience in the thousands or just want to have few meaningful conversations, this session is for you.

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