Social Media: Getting Yourself LinkedIn and Improving Your Personal Brand

Heather Rafferty, Marketing Director, Firefly Consulting, Austin, TX, USA

Keywords: Social Media, LinkedIn, LinkedIn Groups  

Industry: All

Level: Intermediate

ABSTRACT

Social media doesn’t have to take over your life to be useful. It is a language, though, and the better you can speak it, the more you’ll get out of it. In this presentation, we’ll go over the basics of getting your LinkedIn profile to work for you, while covering some of the fundamental features and how you can get the most out of your online representation. If networking events aren’t your thing but you crave the contacts that come out of them, LinkedIn can be the perfect platform to build a professional community and start one-on-one conversations with industry peers. If you have insights or opinions you’d like to share, Pulse gives you a podium to share and disseminate your ideas. When you want to stay in touch with what people are accomplishing professionally, the newsfeed can bring you up to speed. There are lots of ways to use this tool and most of them are easy and free. Other topics we’ll hit on are how to find LinkedIn Groups that you actually enjoy, how to limit LinkedIn junk email, understanding how the newsfeed works, and what tools are available to help you if you’re looking for a new job.

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