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A Framework for Selecting the Best Fit Approach to Solve Business Problems

Presenter: Parto Dehdashti, Master Black Belt, Vanguard, Valley Forge, PA, USA

Co-Presenter: Dawn, M, Toussaint, UX Strategist, Vanguard, Valley Forge, PA, USA

Keywords: QFD, DMADV, DMAIC, Lean, Design Thinking, Comparison, Selection Criteria

Industry: Customer Service, Financial Services, Service

Level: Intermediate


ABSTRACT

In the problem solving and solution design world, there is a myriad of approaches and tools that are at the disposal of practitioners. At times, there have been objections that an approach takes too long or the expected results have not been achieved. Multiple factors could contribute to this outcome, but one that in our experience has been a major factor is when practitioners default to an approach that they are most familiar, instead of determining the approach that makes the most sense.

This presentation focuses on several popular approaches to problem-solving and design: Lean, DMAIC, DMADV, and Design Thinking. The goal of this presentation is to provide a high-level description of each approach, express similarities and uniqueness of each, and offer key selection criteria. The presentation will also showcase the use of a transformed QFD, a traditional tool used in the DMADV approach, as a way to help with the decision making.

QFD is a process for ensuring that client needs drive the future state functionality of a solution. It helps in organizing client requirements at all levels of the design, quantifying the requirements and comparing them on critical criteria. QFD has shown value in providing a structure to the design process while providing rigor that the solution meets the initial requirements, and documenting the decisions throughout the process. In this presentation, we will show how to use certain components of a QFD (and its benefits) to both differentiate and facilitate the transition between the problem solving/design approaches.


Proposal Submission Deadline:
October 11, 2019

Acceptance notification date:
November 11, 2019

Early Registration Deadline:
February 11, 2020

Please make sure to review and prepare the material needed before you start the on-line Proposal Submission Form. Click here to see Proposal Submission Guidelines.

Who May Submit: This online form may be used by a principal speaker, co-speaker, contact person, or a committee member submitting on behalf of a speaker.

Multiple Proposals: You may submit multiple proposals.

Conference Registration Fee:
The conference registration fee is waived for the principal speaker of accepted proposals. Speakers are responsible for their travel expenses and arrangements. Co-speakers will receive a 30% discount for the conference that they are presenting at.

Length of Presentations: Technical sessions are typically 35 minutes. There will be a limited number of "double" sessions, 70 minutes, at the end of each day.

Call for Proposals

You will need the following to submit a proposal

Proposal Title: Maximum 80 characters including spaces. 

Keywords:Please include three keywords with a maximum of 100 characters, including spaces. 

Industry Sector: Please select the most relevant Industry sector for the proposal from a list.

Abstract: The Abstract should be 1,500 to 5,000 characters (note that it is Characters, NOT words), including spaces.

Biography: The Biography must be 1,500 to 5,000 characters, including spaces.

Public Profile: LinkedIn or Public Profile for link for the Principal Speaker: 

Speaker's Photo (optional)

Sample Video (optional)

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