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Build an Engaging and Rewarding Social Media Practice

Vera Polyakova, Senior Manager, Client Strategy, ThinkVera, Land O Lakes, FL,USA

Keywords: Social Media, Personal Brand, Networking

Industry: All

Level: Intermediate

ABSTRACT

At it’s core, social media allows individuals to connect and share knowledge beyond borders and time zones. Fostering global collaboration and real-time sharing, social media is growing as a pillar of social community and sharing. Most widely, social media in the professional realm has been used solely in the context of networking and building a personal brand. You may have already built a social media foundation by completing the first steps of creating your profile on LinkedIn, Facebook, and/or Twitter. But each social network offers a lot of digestible content and once on the platform it may become overwhelming and disengaging. Rather than mindlessly consuming information, in this session you will learn how you can build your social media practice around specific needs for a more rewarding and engaging experience. We’ll go over the differences of each network, where and how to best get involved based on your goals/objectives/targets. You will learn how professionals use these networks to connect and have meaningful conversations, as a source of knowledge and inspiration, and collect feedback on a massive scale. We’ll identify ways of how to proactively engage on Twitter during events, conferences, and on a daily basis. As well as how to make valuable networking connections and leverage the Twitter platform to find new opportunities. On the other hand, Facebook has grown up from a friends and family tool, to a professional sharing tool. We will cover Facebook’s newest features, and how execs, managers and business gurus are using Live Video. Lastly, we will touch upon best practices for using LinkedIn’s newest publishing feature, Pulse. Each platform has it’s own different opportunities for discovery and professional networking, the key to unlocking it all is focusing on what you want to achieve. Make social media work for you. Whether you’re looking to build a personal audience in the thousands or just want to have few meaningful conversations, this session is for you.

Proposal Submission Deadline:
October 11, 2019

Acceptance notification date:
November 11, 2019

Early Registration Deadline:
February 11, 2020

Please make sure to review and prepare the material needed before you start the on-line Proposal Submission Form. Click here to see Proposal Submission Guidelines.

Who May Submit: This online form may be used by a principal speaker, co-speaker, contact person, or a committee member submitting on behalf of a speaker.

Multiple Proposals: You may submit multiple proposals.

Conference Registration Fee:
The conference registration fee is waived for the principal speaker of accepted proposals. Speakers are responsible for their travel expenses and arrangements. Co-speakers will receive a 30% discount for the conference that they are presenting at.

Length of Presentations: Technical sessions are typically 35 minutes. There will be a limited number of "double" sessions, 70 minutes, at the end of each day.

Call for Proposals

You will need the following to submit a proposal

Proposal Title: Maximum 80 characters including spaces. 

Keywords:Please include three keywords with a maximum of 100 characters, including spaces. 

Industry Sector: Please select the most relevant Industry sector for the proposal from a list.

Abstract: The Abstract should be 1,500 to 5,000 characters (note that it is Characters, NOT words), including spaces.

Biography: The Biography must be 1,500 to 5,000 characters, including spaces.

Public Profile: LinkedIn or Public Profile for link for the Principal Speaker: 

Speaker's Photo (optional)

Sample Video (optional)

Government Organizations




Corporations

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