Game Changing Quality Strategies for Organizational Excellence

Kush Shah, Senior Manager, Operational Excellence, General Motors Corporation, Oakland Township, MI, USA

Keywords: Organizational excellence, Strategies, Quality

Industry: All

Level: Basic


Quality in the past was more related conforming to requirements, in lot of cases as it relates to engineering requirements and not necessarily enthusiastic customer experience. It was a very narrow definition of quality and focused more on Things Gone Wrong. Goal was to reach a level of customer accepted.

Quality definition today is much broader and winning in quality in this highly competitive environment requires deployment game changing quality strategies.

We will discuss how to infuse the voice of the customer into the way we design our products and services so that they exceed customer expectations. Organizations that engage all functions within enterprise and are customer centric will differentiate themselves from the rest of the competition. This presentation will provide an integrated roadmap on how to integrate proactive quality strategies such as Design for Six Sigma (DFSS), Advanced Product Quality Planning (APQP), Design Failure Modes and Effects Analysis (DFMEA), Process Failure Modes and Effects Analysis (PFMEA) along with reactive strategies such as Six Sigma and control plans to achieve organizational excellence.