LEAN SIX SIGMA WORLD CONFERENCE
BUILDING A CULTURE OF DESIGN AND INNOVATION: INNOVATE OR PERISH!
Presenter: Cynthia Van Den Berge, Corporate Quality Advisor, FedEx, Cordova, TN, USA
Keywords: Innovation, Design Thinking, Lean
Innovate or Die! Sounds scary, right? It should be! Think of the number of companies that fail due to a lack of Innovation. We all know the "biggies", but consider, for a moment, the smaller, less well known businesses that fail each year. Often this failure is because of a lack of Design Thinking and Innovation. Companies will fail if they don’t understand what their customers want…it goes beyond fulfilling a current need. It means challenging your assumptions as a business owner, engaging your team to think differently and to be customer-centric.
Building a company culture of design thinking and innovation requires the courage to try new things, reward ideation, and to explore ways to build understanding within your team. You must lead by example. What's more, while business owners may understand the importance of Design Thinking and Innovation, they often fail to energize their most valuable asset, their teams, to help move the needle and thrive. We will discuss the key aspects of Design Thinking and Innovation (and why I am so adamant at keeping the terms separate), look at the Design Thinking development cycle and how a key Change Management model, Head, Heart and Hands, is essential for encouraging teams to use Lean concepts to effect lasting change. There are some very simple tools in the Lean Toolkit that can help your teams learn the basics of Empathy, Challenging Assumptions, Brainstorming, Ideation, Risk Tolerance, and Modeling. Now, more than ever, there is an expectation to utilize your team's diverse ideas, skill-sets and talents. As a leader, it is essential that you understand how to tap into this rich and fertile field.