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  • Lean Case Study for Everyone: A Braveheart Adventure
LEAN SIX SIGMA WORLD CONFERENCE ABSTRACT

Lean Case Study for Everyone: A Braveheart Adventure

Presenter:

Greg Robertson, Lean Strategy and Implementation Leader, Hallmark, Kansas City, MO, USA

Co-Presenter: Nikki Orrow, Lean Strategy and Implementation Manager, Hallmark, Kansas City, MO, USA

Keywords:

Case Study, Team Collaboration, Problem Solving

Industry:

Service

Level:

Intermediate

When Hallmark Cards Inc. reassessed their Lean problem solving journey, they recognized their current training approach for PDCA (Plan-Do-Check-Act) didn’t resonate well with many of their non-manufacturing employees, especially those in product development or creative design. Their primary goal was to define a suitable case study that fully aligned with their class content while being engaging, pertinent and fun for all employees. The second goal was to enable students to recognize, diagnose and solve a problem in the same day while including key team dynamics of cross-collaboration and team validation.

While many organizations and Six Sigma practitioners have used a Catapult to demonstrate Lean or Six Sigma concepts, Hallmark has incorporated the tool in an innovative and fun way to demonstrate Lean concepts that all employees can connect with, regardless of their role. This session will share the step-by step approach Hallmark uses to cement key PDCA concepts and demonstrates the power of collaboration using the movie ‘Braveheart’ and a Catapult as the backdrop.


Participating Organizations at the Lean & Six Sigma  World Conference

Government Agencies

  • Department of Commerce
  • Department of Defense
  • Department of Energy
  • Department of Health & Human Svcs.
  • Department of Homeland Security

  • Department of Justice
  • Department of State
  • Department of the Treasury
  • Department of Transportation
  • Department of Veterans Affairs
  • Environmental Protection Agency
  • NASA
  • Naval Surface Warfare Center
  • Pentagon
  • U.S. Air Force

  • U.S. Army
  • U.S. Marine Corps
  • U.S. Navy
  • U.S. Veterans Affairs
  • United States Army Corps of Engineers

Corporations

  • AIG
  • Alcoa
  • AT&T
  • Bank of America Corp
  • BASF Corporation
  • Bayer Corporation
  • BMW
  • The Boeing Company
  • Bose Corporation
  • Bristol-Myers Squibb
  • Campbell Soup Company
  • Cardinal Health
  • Caterpillar
  • Chrysler Corporation
  • Chevron
  • Cisco Systems
  • Coca-Cola
  • Comcast
  • Daimler Chrysler
  • Disney
  • Dow Chemical


  • Dr Pepper 
  • Duracell
  • Dupont
  • Eastman Kodak
  • Facebook
  • Google
  • Exxon Mobil
  • Fedex
  • Ford Motor
  • General Electric 
  • General Motors
  • Gillette
  • Goodyear Tire
  • Hewlett Packard
  • Honeywell
  • Humana
  • IBM
  • Kohler
  • Lockheed Martin
  • Macy’s
  • M&M/Mars
  • ManpowerGroup
  • Maytag Appliances
  • Mercedes
  • Merck
  • Mitsubishi
  • Mobil Chemical
  • Motorola
  • NASA
  • Nestle 
  • Northrop Grumman
  • PepsiCo
  • Philip Morris International
  • PNC Financial Services Group
  • Pfizer
  • Pratt & Whitney
  • Procter & Gamble
  • Prudential
  • Raytheon
  • Rolls Royce Allison
  • Target
  • Johnson & Johnson 
  • Schindler Elevator Corporation
  • Schneider Electric
  • Shell
  • Siemens
  • Southwest Airlines
  • Staples
  • Tesla
  • Tiffany & Co.
  • Qualcomm
  • Underwriter Laboratories
  • UnitedHealth Group
  • United Technologies
  • Union Pacific
  • UPS
  • USAA
  • Verizon
  • Walmart
  • Wells Fargo
  • Westinghouse
  • Whirlpool
  • Xerox

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