• Lean Case Study for Everyone: A Braveheart Adventure

Lean Case Study for Everyone: A Braveheart Adventure


Greg Robertson, Lean Strategy and Implementation Leader, Hallmark, Kansas City, MO, USA

Co-Presenter: Nikki Orrow, Lean Strategy and Implementation Manager, Hallmark, Kansas City, MO, USA


Case Study, Team Collaboration, Problem Solving





When Hallmark Cards Inc. reassessed their Lean problem solving journey, they recognized their current training approach for PDCA (Plan-Do-Check-Act) didn’t resonate well with many of their non-manufacturing employees, especially those in product development or creative design. Their primary goal was to define a suitable case study that fully aligned with their class content while being engaging, pertinent and fun for all employees. The second goal was to enable students to recognize, diagnose and solve a problem in the same day while including key team dynamics of cross-collaboration and team validation.

While many organizations and Six Sigma practitioners have used a Catapult to demonstrate Lean or Six Sigma concepts, Hallmark has incorporated the tool in an innovative and fun way to demonstrate Lean concepts that all employees can connect with, regardless of their role. This session will share the step-by step approach Hallmark uses to cement key PDCA concepts and demonstrates the power of collaboration using the movie ‘Braveheart’ and a Catapult as the backdrop.

Please select the relevant Registrant Type from: a) Conference & Workshops; b) Exhibits & Sponsorship; c) Speakers & Co-Speakers

Submit your PowerPoint by
January 31, 2019
Speakers’ Orientation Meeting:
Tuesday, March 12, 2019,
6 PM-7 PM

Please download the Speaker Instructions here

Conference Chair's Message 

Joel Smith

Continuous Improvement is not just something a Lean Six Sigma (LSS) practitioner leads their organization in practicing, but is also a core competency of their professional makeup. That is why more and more innovative and leading companies are looking for leaders that use the LSS way of thinking in everything they do within their organization.

In this era of data science and machine learning, the ability to connect the dots for end to end solutions across the boundaries of people, process and systems is the key to success. This year’s conference is focused on making sure we are “continuing” our journey as practitioners. Whatever your level of experience, you will learn new concepts, new perspectives and network with the best in the industry.