Mike Mooney

Reputation Catalyst, Brand Accelerator, Sports Engagement Expert, Author, Speaker, Crisis Management, NASCAR, Charlotte, NC, USA


It would be easy to say that Mike’s career has been going in circles for the last 25 years in the motorsports industry.

Mike has built a reputation for creating brand, athlete, and sports property distinction by launching and leading award-winning marketing and communications campaigns. Mike has represented many highly regarded brands, such as Mercedes-Benz, 3M, Tylenol, Walmart, Eli Lilly, and Fifth Third Bank.

He is also recognized for his work in crisis and reputation management, having led dozens of crisis recovery efforts over his career.

Mike now uses his extensive public relations, reputation management, and leadership experiences as a speaker to educate, train, and coach leaders, entrepreneurs, and business owners to proactively shift the way they value, manage, and build their brands and reputations.

His book, Reputation Shift – 5 High Performance Truths for Success, delivers practical and ready-to-use personal branding and reputation-building strategies for people who want to ensure personal and professional success.

Mike lives in Huntersville, NC, with his wife of 22 years, three children, and two dogs. He is active in his community and volunteers with veteran’s groups and the Boy Scouts of America.

Download a copy of the Conference Brochure Please select the relevant Registrant Type from: a) Conference & Workshops; b) Exhibits & Sponsorship; c) Speakers & Co-Speakers

Submit your PowerPoint by
January 31, 2019
Speakers’ Orientation Meeting:
Tuesday, March 12, 2019,
6 PM-7 PM

Please download the Speaker Instructions here

Conference Chair's Message 

Joel Smith

This year’s conference is focused on making sure we are “continuing” our journey as practitioners. Whatever your level of experience, you will learn new concepts, new perspectives and network with the best in the industry.

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