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Social Media: Getting Yourself LinkedIn and Improving Your Personal Brand

Heather Rafferty, Marketing Director, Firefly Consulting, Austin, TX, USA

Keywords: Social Media, LinkedIn, LinkedIn Groups  

Industry: All

Level: Intermediate

ABSTRACT

Social media doesn’t have to take over your life to be useful. It is a language, though, and the better you can speak it, the more you’ll get out of it. In this presentation, we’ll go over the basics of getting your LinkedIn profile to work for you, while covering some of the fundamental features and how you can get the most out of your online representation. If networking events aren’t your thing but you crave the contacts that come out of them, LinkedIn can be the perfect platform to build a professional community and start one-on-one conversations with industry peers. If you have insights or opinions you’d like to share, Pulse gives you a podium to share and disseminate your ideas. When you want to stay in touch with what people are accomplishing professionally, the newsfeed can bring you up to speed. There are lots of ways to use this tool and most of them are easy and free. Other topics we’ll hit on are how to find LinkedIn Groups that you actually enjoy, how to limit LinkedIn junk email, understanding how the newsfeed works, and what tools are available to help you if you’re looking for a new job.

Call for Proposals

Proposal Submission Deadline:
October 11, 2019

Acceptance notification date:
November 11, 2019

Early Registration Deadline:
February 11, 2020

Please make sure to review and prepare the material needed before you start the on-line Proposal Submission Form. Click here to see Proposal Submission Guidelines.

Who May Submit: This online form may be used by a principal speaker, co-speaker, contact person, or a committee member submitting on behalf of a speaker.

Multiple Proposals: You may submit multiple proposals.

Conference Registration Fee:
The conference registration fee is waived for the principal speaker of accepted proposals. Speakers are responsible for their travel expenses and arrangements. Co-speakers will receive a 30% discount for the conference that they are presenting at.

Length of Presentations: Technical sessions are typically 35 minutes. There will be a limited number of "double" sessions, 70 minutes, at the end of each day.

You will need the following to submit a proposal

Proposal Title: Maximum 80 characters including spaces. 

Keywords:Please include three keywords with a maximum of 100 characters, including spaces. 

Industry Sector: Please select the most relevant Industry sector for the proposal from a list.

Abstract: The Abstract should be 1,500 to 5,000 characters (note that it is Characters, NOT words), including spaces.

Biography: The Biography must be 1,500 to 5,000 characters, including spaces.

Public Profile: LinkedIn or Public Profile for link for the Principal Speaker: 

Speaker's Photo (optional)

Sample Video (optional)

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