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Stakeholder Engagement: The Gateway to Social Responsibility

Presenter: William Ingram, Director of Lean Product Development, Interface, LaGrange, GA, USA

Keywords: Stakeholder, Engagement, Social Responsibility, Sustainability, Interface,

Industry: Aviation/Space, Construction, Manufacturing

Level: Basic


ABSTRACT

Advancing sustainability concepts in the area of social responsibility has been one of the more nebulous talents in my career. Like all things nebulous, social responsibility is hard to act on much less explain why you should be involved to others. Yet we can all agree that people fall into the social realm of sustainability. Intuition and experience have shown that people are important game changers. How do I know? People continually outwit cutting edge technology, superb business plans and innovative marketing strategies. Hard and fast examples are abundant. If people really possess this innate ability, why don’t we treat them like they do?

Harnessing the diversity of people and their ideas can be tough. I believe it’s because most of us lack the skills to approach this opportunity with the confidence that we can succeed. It’s easier to doubt and not speak up. Diverse solutions are not always easy to define or communicate. They are often messy and interpersonal. Also, the chance for misunderstandings and being unintentionally offensive are a bridge too far for some. We are awash in a sea of political correctness. Diversity inclusive social innovation is not for the faint of heart. However, for those willing to learn it is a new world full of opportunity.

The practical application of systemic stakeholder engagement has the potential to create this new world. If you consider the needs of others, as you consider your own, you can attain both while minimizing risk. This can be accomplished by engaging your stakeholders using Lean and Six Sigma principles which many of you already understand. Using these principles with an aligned purpose and a few new tools you will learn to confidently accelerate your sustainability journey.



Participating Organizations at the Lean & Six Sigma  World Conference

Government Agencies

  • Department of Commerce
  • Department of Defense
  • Department of Energy
  • Department of Health & Human Svcs.
  • Department of Homeland Security

  • Department of Justice
  • Department of State
  • Department of the Treasury
  • Department of Transportation
  • Department of Veterans Affairs
  • Environmental Protection Agency
  • NASA
  • Naval Surface Warfare Center
  • Pentagon
  • U.S. Air Force

  • U.S. Army
  • U.S. Marine Corps
  • U.S. Navy
  • U.S. Veterans Affairs
  • United States Army Corps of Engineers

Corporations

  • AIG
  • Alcoa
  • AT&T
  • Bank of America Corp
  • BASF Corporation
  • Bayer Corporation
  • BMW
  • The Boeing Company
  • Bose Corporation
  • Bristol-Myers Squibb
  • Campbell Soup Company
  • Cardinal Health
  • Caterpillar
  • Chrysler Corporation
  • Chevron
  • Cisco Systems
  • Coca-Cola
  • Comcast
  • Daimler Chrysler
  • Disney
  • Dow Chemical


  • Dr Pepper 
  • Duracell
  • Dupont
  • Eastman Kodak
  • Facebook
  • Google
  • Exxon Mobil
  • Fedex
  • Ford Motor
  • General Electric 
  • General Motors
  • Gillette
  • Goodyear Tire
  • Hewlett Packard
  • Honeywell
  • Humana
  • IBM
  • Kohler
  • Lockheed Martin
  • Macy’s
  • M&M/Mars
  • ManpowerGroup
  • Maytag Appliances
  • Mercedes
  • Merck
  • Mitsubishi
  • Mobil Chemical
  • Motorola
  • NASA
  • Nestle 
  • Northrop Grumman
  • PepsiCo
  • Philip Morris International
  • PNC Financial Services Group
  • Pfizer
  • Pratt & Whitney
  • Procter & Gamble
  • Prudential
  • Raytheon
  • Rolls Royce Allison
  • Target
  • Johnson & Johnson 
  • Schindler Elevator Corporation
  • Schneider Electric
  • Shell
  • Siemens
  • Southwest Airlines
  • Staples
  • Tesla
  • Tiffany & Co.
  • Qualcomm
  • Underwriter Laboratories
  • UnitedHealth Group
  • United Technologies
  • Union Pacific
  • UPS
  • USAA
  • Verizon
  • Walmart
  • Wells Fargo
  • Westinghouse
  • Whirlpool
  • Xerox

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